AA Global Printing Inc
AA Global Printing Inc.


Articles, Best Practices, and Industry Expertise


Developing your brand over time can be hard to do. Many companies, like retail clothing stores, develop their brand around each season and come out with new and creative ways to engage customers. You may think that it's a waste of time and money, but seasonal branding has several benefits for your business. Let’s look at what some of them are!

Brand Activity

Consistency is important when it comes to promoting your business. You want to generate relevant, engaging content for your potential customers. The term consistency can be taken out of context when it comes to your brand. Of course, you don’t want to do a complete overhaul when in terms of brand awareness but at the same time, you also don’t want to keep pushing out the same only promotions. Making subtle, periodic changes can make your brand feel more active and taking advantage of the seasonal changes are a great way to do so.

Brand Competition

Every business has competitors. You need to do everything you can to be one step ahead of your competition and branding can make the difference. You may even sell similar products or services but putting out fresh advertisements and building out your brand can make the difference between you and your competitor that doesn’t do seasonal branding.

Seasonal Brand Applicability

When you think of seasonal branding, holidays normally come to mind; like stores offering Christmas, Halloween, Thanksgiving, and 4th of July sales. Seasonal branding goes much deeper and you should be taking advantage of every chance you get to build out your brand. Use the four seasons as a good time to recapture your current target markets or reach out to new ones by implementing things like new graphics and color schemes. Like I mentioned before, don’t go too overboard with changes. Small, subtle changes that get the point across will work just fine.

Branding with AA Global Printing

AA Global Printing is happy to help with your seasonal branding by offering you a worldwide network of printing connections. We can connect you with full-service print shops that print everything from business cards to customizable documents and signs. With AA Global, you have the power to control the specs of your operation when it comes to things like the paper being used and the print quality,

At AA Global Printing, we also use the same HP Indigo digital offset presses that utilize the same inks, process, setup, and certification meaning that wherever you print, you can rest assured that you are getting a reliable service, consistent print.

For more information, give us a call at (617) 581-0744 or fill out a contact form.