FIVE ELEMENTS TO INCLUDE IN AN EFFECTIVE PRINT ADVERTISEMENT
Do you need to create a compelling print advertisement for your company, but don’t even know where to begin? It can be intimidating to get started, but if you keep it simple, and focus on including the elements listed below, you’ll be on your way to an effective print ad in no time. Here’s what you should include…
A Focused Layout
Although this isn’t one specific element, this is the most important aspect of creating an effective print advertisement. It’s important to remember that simplicity is often more aesthetically pleasing than an advertisement with a number of different bold elements, so pick one visual tool to be the focus of the ad and stick with it. Center the layout around a particular image, or around certain typography, and keep the focus on that.
It seems obvious that your logo should be a part of any print advertisement, but don’t let it do all the talking. When you’re creating a layout, focus on an element other than the logo which will captivate readers, then lead them to your logo by placing it somewhere around the bottom right corner (which is where their eyes will naturally go, seeing as we read from top left to bottom right). Finding the logo naturally will make the advertisement much more effective than if readers feel your logo is obtrusive to the imagery.
Something to Captivate Readers
Once you’ve picked an element to focus on (either typography or imagery), work to make this element attention-grabbing. If your layout is focused on typography, cultivate a captivating headline that will instantly make readers want to learn more. In an imagery-focused layout, choose an aesthetically appealing, high-quality photo to draw readers in. Whichever element you choose to focus on, keep it simple, but engaging.
Sticking with the theme of simplicity, limit the copy on your advertisement to only what is absolutely necessary. Think about the message you want to convey to readers, keeping it customer oriented, and draft out concise copy to communicate this message. Identify the problem your product or service solves, then offer your product or service as the solution. Of course, make sure the copy works with the layout you’ve chosen!
Quality and Professionalism
Even if you have great ideas for your print advertisement, it is absolutely necessary that they are executed with quality and professionalism. If your advertisement is lacking in quality, it will come across as amateurish or unprofessional, and it will lose all of its effectiveness. If you don’t have the proper tools to do it right, don’t hesitate to turn to a company that can bring your ideas to life! Sometimes your printing needs can best be met by a professional, and you won’t regret turning to a company to ensure your print advertisement is as effective as possible.
AA Global Printing
If you are looking to maximize your print ads, use a trusted partner like AA Global Printing. AA Global can help to ensure that all the different media and substrates are produced in a consistent, repeatable, manner across all media types. For more information about our services give us a call at (617) 581- 0744 or fill out a contact form.