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PRINT ADVERTISING TECHNIQUES

Print advertising can be an effective tool to almost any company. When done correctly, it can give you a significant boost in traffic and sales but when done wrong can be a waste of time and money. Here are 5 techniques to help you master the art of print advertising.

The Audience

Figuring out who your target audience is may be the most integral part of developing a good print ad. Early on in your ad, you want to clearly point out who the ad is aimed at so that your target audience knows you are talking about them.

It is important to not get too greedy when selecting your audience and decide you want to target everybody. Doing so can backfire and tends to be bland, boring, and generic as you end up targeting nobody instead of everybody. You may think you have the best product in the world that people of all ages can use, but that doesn’t mean that you need to advertise it to everyone. Any market can be segmented in one way or another so try and peel back the layers and focus on a select group that will truly appreciate what your ad is trying to explain.

The Headline

The headline is most likely the first part of your ad that your audience will look for so its important that it is taken serious. Having a well worded, maybe even a clever headline can be the difference between a potential customer taking a quick glance at your ad and grabbing their attention. 

Your headline is a great place to try and reach out to your target audience. Not only do you want it to grab their attention, but you want them to be able to relate to what you are trying to convey. Whether your ad be in real estate, food, appliances, or accessories, your headline is where you want to get their minds thinking and realizing that they are apart of your target audience.

The Image

They say a picture is worth a thousand words and in advertising it may be worth a million. Choosing the right image to display can make all the difference because it gives your audience a chance to visualize what you are saying. We see this a lot in newspapers and magazines; ads that have amusing pictures that describe a story and have meaning to them draw a lot of attention and the same can be said for the images you choose to advertise with.

Scarcity

Giving your audience direction can be the difference between them looking at your ad and actually picking up the phone and making a call. People have a short attention span so you want to push them to act now instead of later. For example, you are running a sale for the month of January where customers get 25% off all products. Instead of saying “25% off all items for the month of January”, you say “25% off items this week only” and run the ad four separate times. By implying that the sale is over this week, you force your audience to make a decision sooner rather than later where they might forget. 

The Call to Action

Lastly, you want to have a quick and easy call to action. You’ve targeted your audience, you’ve given them something to think about with an amusing image, and you’ve told them that they should act sooner rather than later if they want to take advantage; the last thing is to make their job as easy as possible and leave your contact information, whether it be a phone number or email. Underline it, bold it, italicize it, do whatever you can to imply that this is how you get in contact with us.

AA Global Printing

AA Global Printing is you're one stop shop for all things print related. With a network that expands around the globe, AA Global can connect you with different print production facilities to get your ads out where you want, when you want. Call today at (617) 581-0744 or email us at sales@aaglobalprint.com