In the financial services industry, it’s necessary to develop a strong trust with clients, since money management and future planning is so critical to their welfare. Financial services professionals serve as consultants to a variety of target markets such as millennial’s just starting to plan for retirement, retirees wanting to make changes to their savings approach, and families who are saving for their child’s college education, to name a few. Each of these target markets requires a different marketing approach and an array of printed marketing materials that educate, instill trust in the brand, and help them make informed decisions. At AA Global Printing, we understand the complexities and regulations of the financial services industry and ensure that all printed materials remain compliant, while eliminating shipping costs by printing locally wherever printed items are needed.
Printed marketing materials can be used for:
Prospective clients are looking for as much information as possible as they determine what their long term financial plan should look like. Printed educational materials such as prospectuses and brochures can be customized to meet the individual needs of different client markets based on current financial needs and location. Because financial services information can often be overwhelming to potential clients, it’s often the financial services firm that provides the best printed educational materials that present financial information in a clear and concise manner that gets the business.
Direct mail is an important component of a financial services marketing strategy. Professional, high quality direct mail pieces can be highly customized based on location or target audience and printed locally, eliminating costs associated with printed materials that can become obsolete based on industry regulations or shifting consumer needs.